Our current Featured Project is Omnivos Therapeutics built in Interspire’s shopping cart. This project was very interesting to us because it combined several different elements: jQuery image galleries, audio, video and advanced home page display as well as SEO and marketing strategies.
The Client
Omnivos Therapeutics is an online store that sells specialty musical instruments to holistic health centers, massage therapists and meditation centers.
Requirements
Omnivos Therapeutics carries more than 600 items. Their previous cart did not have the marketing and sales tools required to support and advanced ecommerce store and management of products and categories was cumbersome. We needed to find a solution that easily allow for the implementation of advanced product display and promotion. We also wanted to streamline checkout and make the store more SEO friendly to allow a decrease in expenditure for advertising and fewer abandoned carts.
In addition, because different product lines required a different page layout, we needed to create several different category and product templates.
Our Goal
Create a more attractive site that would be easier to navigate and that offered better online shopping features. It also needed to be easy to manage products, categories, order management and promotions.
The Solution
Novista Web is now partnering with Interspire for robust e-commerce solutions. We recommended that Omnivos Therapeutics convert to this state of the art e-commerce solution allowing for easy visual customization, one-page checkout and SEO friendly page links. We redesigned the look of the site, created new categorization of the products, used advanced navigation and made the conversion from the old cart to the new. In the process, we cleaned up product data and images.
The Extras
Novista Web was instrumental in the process of recategorizing this store’s products and then performed the entire store conversion. This involved exporting all of his products, cleaning up the data and importing the products onto the new platform.
