What makes a good website design? If you ask this question you may get lots of conflicting responses. It seems to us that the sites that win awards are usually the cool flashy sites. Amazon does not win design awards, they just get a lot of business. Why? It is highly effective in doing what it was designed to do and it is highly utilized.  It’s not pretty, certainly not cool and trendy but it works.  What kind of site would you like?

Different Designs for different purposes

So what’s our point? In order to design a great website, it needs to fit its purpose and accomplish it. What that looks like could be a cool flash site or it could just as easily be a plain jane site. We prefer to use sites that look appealing and are easy to read. It’s a delicate balance but can be accomplished with proper planning.

What is your objective in having a website? Are you looking for repeat traffic; to sell something; to create an impression about your business; to publish lots of articles? The reason for the site dictates the design.